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| Exhibiting
Tips |
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Exhibiting
at Trade Shows is usually expensive.
But then it is the most effective
and respectable way to present
your company in the international
market. The impact on prospective
buyers/partners can not be so
strong in any other way in today’s
world that is overloading with
suppliers and exporters. But still,
an exhibition cannot guarantee
business as most still depends
on how you use the opportunity.
One can really increase his chances
if he follows these tips:
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| Where
to Participate |
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Some
survey through embassies, net etc.
can give you substantial information
on a country’s imports etc.
Most of you would know how to do
that but what is most important
is the organizer. All organizers
provide space, stand and accessories
etc., but you certainly deserve
more than that. It doesn’t
matter whether the exhibition is
big or small as both have their
advantages and disadvantages. What
is important is the support from
the organizers. This support comes
in the way of advertising not only
the exhibition, but your products
as well. Further, We should be able
to provide you a database of your
products related importers whom
you can contact and invite much
in advance. |
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| Homework |
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Most
important. An exhibitor should not
wait for luck to fall on him. Your
stand is your temporary office,
not your showroom where you wait
for somebody to pass by. You have
to run your office yourself. People
are getting busier and somebody
who could be very important to you
might not turn up or might just
miss your stand. Ask the organizer
to provide you names and contact
nos. of at least the top companies
dealing in your kinds of products.
Send them your brochures and invite
them to visit your stand from your
country itself. When you reach the
country of the exhibition, you call
them and remind them about your
arrival and presence at the event.
Even if there is little marketability
of your products in that country,
you have very good chances of cracking
business. This is not just an extra
exposure – it’s your most
important step towards success. |
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| Your
Expressions on Stand |
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Many
delegates sometimes pretend to be
busy when there is no one on their
stand. Maybe just scribbling something
on paper or playing with the calculator.
But that has a negative impact on
the visitor as he could have his
reservations as well. He could just
move on thinking you are busy or
not very interested. Carrying a
smile and greeting visitors can
really do some magic. Somebody not
dealing in your products could also
get interested.
And
it’s always interesting to
meet and know foreigners, isn’t
it ? |
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| Stand
Decoration |
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The
decoration of your stand tells about
the standard of your company and
the quality of your products. Big
or small, it should be neat and
well organized. Try to attend everybody
even when your stand is crowded.
Hire local people who can keep the
visitors busy until the time you
can attend them personally. |
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| Promotions |
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Promotions
do wonders specially when consumer
products are concerned. A crowd
at your stand can generate interest
amongst bulk buyers as watching
them, they will be convinced with
the acceptance of your product in
their market. But make sure you
have enough people who can handle
all that. |
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