Rajsha Pharmaceuticals places a large bet on ayurvedic product export markets

Posted on :Saturday , 19th February 2022

Rajsha Pharmaceuticals, based in Ahmedabad, is looking for export opportunities in markets such as the United States, Canada, and the Commonwealth of Independent States.

 

The company currently has a 30% export share of its overall turnover of Rs 15 crore, which it wants to grow in the coming year.

 

Evergreen Liquid, Giloi Tablets, Vigor Capsules, Anu Oil, and Ayush Decoction are among the new ayurvedic products launched by Trojan Lifecare Pvt Ltd. (Kadha).

 

According to Raj Upadhyay, Director of Rajsha Pharmaceuticals, the Evergreen product line is already registered in the United States and has received a lot of positive feedback.

 

Product lineup

The company has 15 more goods in the works to add to its 45-strong ayurvedic product portfolio, which includes ayurvedic lotions, toothpaste, hair tonics, inhalers, balms, sanitizers, syrups, and tablets, among other things.

 

The goods, which are sold under the Rajsha brand, are accessible in around 17 Indian states as well as overseas markets such as the United States, Canada, the Commonwealth of Independent States, Africa, and Nepal.

 

Expansion

"We are increasing our manufacturing capacity and will relocate to a new manufacturing facility in Ahmedabad within the next year. We spent roughly Rs 15 crore on this new facility, which will help us reach a turnover of Rs 100 crore in five years "Following the Covid-19 outbreak, Upadhyay expressed confidence in the increased acceptance of ayurvedic medications.

 

The company, which has been manufacturing ayurveda goods for 35 years, is now looking to offer unique over-the-counter ayurvedic items, such as an ayurvedic immune booster with Vitamin B.

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