The 12th Industrial Expo Kenya International Trade Exhibition to be held in November 2009 is all set to present over 10,000 products, equipment and machinery from over 30 countries. The number of exhibitors and visitors in 2009 is expected to rise by at least 20% since an aggressive campaign has been launched while celebrating the event's 12th birthday. Trade visitors from all over East & Central African countries are being invited directly and in collaboration with several regional trade bodies in Kenya, Tanzania, Ethiopia, Uganda, Somalia, Mozambique & Zaire. Though Kenya by itself is one of the biggest markets in Africa, major emphasis is being laid upon attracting traders and importers from neighboring countries.